Despite being one of the most ubiquitous brands on the planet, most people only know to drink Hennessy a handful of ways – usually neat, on the rocks or if they’re really adventurous with a simple soda like cola.

Made for More is about getting people to think differently about Hennessy by shining a light on this surprising versatility. Directed by Andreas Nilsson and photographed by Micaiah Carter, we launched the campaign with Teyana Taylor and Damson Idris.

We also marked the introduction of a refreshed brand identity for Hennessy. One that pays tribute to the iconic brand that has been built over centuries, while also revealing a new lighter side to match the vibrancy of the product and its consumers.

Role: Creative Director

2024